The course is designed for new and developing professionals in Marketing, Sales & Customer Experience, and staff moving into the field. It runs as a 5-day core programme or a 10-day extended programme, in classroom sessions across the Gulf, the Middle East, Africa, Europe and Asia, as live online training, or in-house at your organisation. Every session mixes short expert input with workshops, case studies drawn from Marketing, Sales & Customer Experience and group exercises, so delegates return to work with tools they can use immediately.
What you will be able to do
- Explain the core principles, terminology and standards of Market Research and Consumer Insights
- Apply the proven methods and tools used in Market Research and Consumer Insights to everyday work
- Recognise the main risks and common mistakes, and how to prevent them
- Read and use the key documents, data, procedures and checklists
- Build a personal action plan to apply Market Research and Consumer Insights in your role
Who should attend
- Graduates and new joiners
- Technicians, officers and coordinators
- Professionals changing role
- Supervisors needing a structured refresher
5-day programme outline
- Day 1Introduction and core concepts
Why Market Research and Consumer Insights matters, key terms, scope and roles; how the field is organised in the region and internationally.
- Day 2Standards, codes and key documents
The main standards and guidelines, how to read them, and the documents and records used day to day.
- Day 3Methods, tools and practical application
Step-by-step methods with hands-on exercises, worked examples and templates delegates keep.
- Day 4Risks, common problems and good practice
Typical failures and mistakes, warning signs, controls and good-practice checklists.
- Day 5Case studies, workshop and action plan
Regional case studies, a group workshop, knowledge check and a personal action plan.
10-day programme: week two
- Day 6Simulation lab and practical drills
Simulation, practical drills and — for selected disciplines — VR headset scenarios.
- Day 7Advanced workshop
Deep-dive workshop on the most demanding topics raised in week one.
- Day 8Regional and international case studies
Case studies from the Gulf, Africa, Europe and Asia, compared and debated.
- Day 9Group project
Teams apply the full method to a project brief from their own industry.
- Day 10Assessment and presentations
Final assessment, project presentations and the certificate ceremony.
How the training is delivered
Short expert briefings, hands-on workshops, real case studies, group exercises, quizzes and a personal action plan. Daily schedule 9:00–15:00 (classroom) or two live sessions a day online. Delegates receive a digital course handbook and templates.
Certificate
Delegates who complete the programme receive an Elevora Global Training certificate of completion stating course code, dates and 30 (5-day) or 60 (10-day) training hours, valid for CPD records.
Dates, cities and fees 2027–2030
| Dates | City | Days | Fee | |
|---|---|---|---|---|
| 1–5 Mar 2027 | Istanbul | 5 | $2,450 | Register now |
| 21–25 Jun 2027 | London | 5 | $3,450 | Register now |
| 17–28 Jan 2028 | Dubai | 10 | $4,450 | Register now |
| 24–28 Jul 2028 | Geneva | 5 | $3,450 | Register now |
| 24–28 Sep 2029 | Kigali | 5 | $2,450 | Register now |
| 1–5 Oct 2029 | Kigali | 5 | $2,450 | Register now |
| 28 Oct – 8 Nov 2030 | Bali | 10 | $4,450 | Register now |
| 24–28 Nov 2030 | Manama | 5 | $2,450 | Register now |
| Monthly start dates | Live online | 5 / 10 | $1,450 / $2,650 | Register now |
| Any date | In-house (corporate) | 1–20 | On request | Request a quote |
Need a different length, a private session or Arabic delivery? Customise this course or request it in-house.
Frequently asked questions
How long is the Market Research and Consumer Insights Fundamentals course?
It runs as a 5-day core programme or a 10-day extended programme. The 10-day version adds a second week of simulation, case studies, a group project and an assessment.
Where is the Market Research and Consumer Insights Fundamentals course held?
Classroom sessions run in Dubai, Abu Dhabi, Riyadh, Jeddah, Doha, Kuwait, Muscat, Manama, Cairo, Istanbul, Casablanca, Nairobi, Lagos, London, Paris, Barcelona, Kuala Lumpur and more cities under our 2027–2030 plan. It is also available live online and in-house at your organisation.
How much does the Market Research and Consumer Insights Fundamentals course cost?
Classroom fees are from $2,450 (5 days) and $4,450 (10 days) in the Middle East, Africa and Asia, and $3,450 / $6,250 in Europe and other global cities. Live online is $1,450 / $2,650. In-house and corporate programmes are quoted on request.
Can the course be customised for our team?
Yes. You can change the length, level, language (English or Arabic), format and content, add your own case studies and request VR practical modules where available. Use the customise page or WhatsApp us.
Will I receive a certificate?
Yes. Delegates who complete the programme receive an Elevora Global Training certificate of completion with the course code, dates and training hours (CPD).
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